competitors reseach

Chantelle, the highest lingerie brand in France, which is started in 1876. The Target market of Chantelle is from 25 to 45 years old city-style women. Their likely costumers are those women who has their own career and has the personality of smart, stronge, independent and comfindence. Every pieces of Chantelle has been designed well with the best quality of material, such as the high class Leavers lace, Guipure lace and Textronic lace. In order to give the comfort to the skin and stressless, Chantelle often use the soft expensive cotton and silk. They are always trying to be perfect in the quaility control and give the best feeling of lingerie to the costumers. The perfect detail is also one of the characteristics of Chantelle's designs. Their designs are more prefer the feminie and elegant way through laces and details. As Chantelle is a international brand, which is sell in USA, UK, France, Taiwan, Swiss, Italia and so on, Chantelle has been considered as a high class brand and which means it produces the expensive product. The price for basic bra starts from $50, the hero bra's price range is up $200. For a brief, it starts from $40 and hero pant is up to $100. The price is always relative to the quality and the designs and as a famous international lingerie brand with long history, this price rang is very suitable for their target market.

Lise Charmel is one of is the most luxurious French Designer Brand you can find in French Lingerie. The rich embroideries, opulent fabrics, soft tulles and attention to details will appeal to even the most refined tastes. The luxury of Charmel is the presentation of the enjoyable life of French females. It combine the traditional elegance look of lingerie and the sexy cut to keep their costumers in the top of sexy trend of lingerie. The likely costumers of Lise Charmel is the independent women from 25 to 40-years-old. Compare to Chantelle, the designs of Lise Charmel is more suitable for the modern young womens with their sexy element. With the situation of international brand, Lise Charmel has a price range for bra from $50 to $220, then for the pant from $40 to $110. The price range of Lise Charmel is fit for their brand statement and is a good example from our Lady Libertine.

Elaine