Above: Lady Libertine Brand Mood Board

Design Philosohpy Idea:

Lady libertine encourages bold and experimental choice for what is worn underneath. We believe in lingerie as a ritual of dressing. It is the first layer to conceal, and the last to be revealed; deeply personal and an imeritiv part of a womens wardrobe

Lady Libertine Customer Mood Board

Brand Statement Idea:

To Provide customers with an exclusive selection of lingerie that is unique and experimental in design whilst maintaining the commercial appeal of a boutique label.