I thought these images created such a beautiful mood and were in line with the concept we have for the brand itself as well as how we want to market our lingerie. The haze created by the sun filtering in through the window links back to the concept of our theme, " Creature of Reverie".
Our ideas for marketing and store layout have a similar concept to our overall theme including sunlight and natural, subtle, almost grungy photography to create a more relaxed and dreamlike interpretation of a luxury lingerie brand. We want our designs and our brand to have a point of difference, separating ourselves partially from our competitors and promoting our brand in a more individualised manner.
"Lady Libertine" is about customers having the ability to enter another world when they enter our stores or website. Purchasing and wearing the garments from our stores provides an escapism and almost an altered mindset where one can adopt the persona of lady libertine, whatever they interpret that to be...
- Madeline.
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